Sunday, October 7, 2012

Humour: Sachin Tendulkar's talk of retirement sends media houses in a tizzy

By Arunabha Sengupta

Sachin Tendulkar’s unexpected announcement about his contemplation on retirement has sent major media houses scrambling for ways to handle the colossal amount of resulting repercussions. People, process and technology are all set for a massive upheaval in the world of sports journalism.

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